• Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
• We will collect and use personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.
• We will only retain personal information as long as necessary for the fulfilment of those purposes, as per our specified retention policy.
• We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
• Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
• We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use, or modification.
• We will make readily available to customers information about our policies and practices relating to the management of personal information.

We are committed to conducting our business in accordance with these principles to ensure that the confidentiality of personal information is protected and maintained.

1. Collection and Processing of Personal Data

1.1 General: "Personal data" refers to any information that may be connected to a real person, either directly or indirectly, through other data. Examples include names, addresses, phone numbers, email addresses, IP addresses, and browser logs.

1.2 Legal Basis for Processing: Our processing of personal data is based on:

• Consent – when required by law for activities such as marketing or newsletter subscriptions.
• Legitimate Interests – for business operations, provided a Legitimate Interest Assessment (LIA) has been conducted.
• Contractual Necessity – when data is needed for contractual obligations.
• Legal Obligations – for compliance with regulatory requirements.

2. Cookies & Tracking Technologies

We use both session and persistent cookies to enhance user experience. These include:

• Essential Cookies (for website functionality)
• Analytical Cookies (to track and improve website performance)
• Marketing Cookies (for personalized advertising)

3. Sharing & International Data Transfers

3.1 Third-Party Sharing: We do not sell personal data but may share data with:

• Companies within Callisto Media Private Limited’s corporate group.
• Business partners and suppliers processing data on our behalf.
• Authorities where legally required.

4. Your Rights Under GDPR

Users have the right to:

• Access their personal data and obtain a copy.
• Rectify incorrect or incomplete data.
• Request erasure of personal data (right to be forgotten).
• Restrict processing of their data in certain circumstances.
• Object to processing, including withdrawal of consent for marketing purposes.
• Data portability, allowing them to transfer their personal data.
• File complaints with the relevant data protection authority.

5. Contact Information

If you have any questions regarding this policy or our privacy practices, contact us at:

General Inquiries: info@callistomediab2b.com

Privacy-Specific Requests: privacy@callistomediab2b.com